Technomic study reveals COVID-19 impact on beverage category
Changing consumer habits will guide foodservice beverage strategies
Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.
"While the beverage category took a hit due to the pandemic, it remains a critical piece of revenue and profitability for foodservice operators. Going forward, operators will need to focus on keeping up with changing dynamics and planning for the industry's recovery," explained David Henkes, senior principal and head of strategic partnerships at Technomic, in a statement. "From focused daypart strategies to re-establishing themselves into consumers' post-pandemic routines, operators will need to understand changing consumer habits in order to guide foodservice beverage strategies."