One never knows what can happen during the March Madness college basketball tournament. On March 19, Oral Roberts University, a No. 15 seed, stunned No. 2 seed Ohio State in overtime with a 75-72 victory. This upset was only the ninth time in the history of the NCAA tournament that a No. 15 seed defeated a No. 2 seed, proving that there’s no such thing as a “sure thing” in the world of sports. In the world of brick-and-mortar grocery shopping, however, beverage brands recognize ― now more than ever ― the importance of catching the fickle consumer’s eye with an eye-catching visual display and creative brand messaging to “score” that all-important sale.
In the competition for beverage sales at on-premise retailers, where hundreds of products line shelves and coolers, merchandisers recognize the importance of point-of-position (POP) and point-of-sale (POS) displays of interesting and colorful sizes and shapes to support the path to purchase.