Water brand packaged in recyclable aluminum bottles
Named after a generation that is entrepreneurial, invites change, seeks connections and wants to be heard, GEN Z Water, Fayetteville, Ark., is shaking up the system. The bottled water stands out from the sea of blue bottles with its bright colors and unique animal-inspired characters in fantasy settings, the company says.
The brand's retro creative designs are meant to be a conversation starter, causing a smile at the combination of unexpected elements and scenarios and providing a source of connection for water drinkers, it adds.