Imported beer brand unveils Summer of Cans retail program
Heineken, a brand of Heineken USA, White Plains, has put new focus behind its Heineken Minis, available in 7-ounce bottles and 8.5-ounce cans. Now available in 24 states in chain retailers including Publix, Fresco Y Mas, Sedanos, Sam’s Club, BJ’s, Walmart, 7 Eleven, Circle K, and Total Wine & More, the brand will look to expand to additional markets later this year.
“Seven-ounce bottles are popular in hot climates, such as the Caribbean, Africa, Southeast Asia, and Southern Europe, as they are easily enjoyed refreshingly cold before they can heat up in the sun. We’re aiming to open consumers up to that option this summer with their favorite green lager,” said Joe Conti, brand manager for Heineken, in a statement. “Seven-ounce bottle and 8.5-ounce can depletions were up 45.2 percent and 22.3 percent, respectively L12W 2021 vs. 2020, which means these SKUs are growing nine to 4.5 times faster than Heineken Original as a whole.