Fetzer Wine highlights sustainability with new packaging
Graphics, colors and tagline updated on new label design
Fetzer, a brand of Fetzer Vineyards, Mendocino County, Calif., announced new packaging and platforms that highlight its commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.
Debuting across the Fetzer collection, the package refresh includes updated graphics, colors and tagline, and a reimagining of Fetzer's hallmark tree icon, enhanced with a water drop to signal a heritage of resource conservation. The new tagline, “Building a better tomorrow, since 1968,” is a nod to Fetzer's sustainable roots and regenerative approach to business, while the winery's foundational B Corp Certification is prominently called out on the capsule and back label. Driving support for the package update is a refreshed website and 360-degree communications campaign.