Earth Day first was founded in 1970 by then Wisconsin Senator Gaylord Nelson. Demonstrations by 20 million Americans that day helped place an importance on a national agenda that resulted in the creation of the U.S. Environmental Protection Agency in December of that same year. That national agenda has helped educate consumers and businesses on ways that they can help support a cleaner, greener earth.
Although April 22 now is the official day for the celebration and fanfare, sustainable practices increasingly are sewn into day-to-day habits and operations. For those in the beverage market, more manufacturers are “seeing the light” on how to amplify their sustainable operations.