Limited-edition packaging in partnership with Team RWB for Stars & Stripes program
D.G. Yuengling & Son Inc. announced the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program.
The Yuengling Stars & Stripes program is dedicated to supporting our nation's veterans through Team RWB. The new cans, emblazoned with a unique desert camouflage print and Team RWB logo, are part of a continued effort to pay tribute to the men and women who served our country, the company says. Starting this month, the Yuengling Lager camo cans will be available for a limited time this summer across Yuengling's 22-state footprint in 12-ounce 12-pack, 12-ounce 24-pack as well as 24-ounce cans. The camo cans will include a Snapchat code that will allow users to engage with the brewery's iconic Yuengling Eagle and invites consumers to donate to Team RWB, a nonprofit forging America's leading health and wellness community for veterans.