Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars
Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.
"We are very excited to bring POWERADE to consumers in a new and refreshing way in the form of freezer bars," said, John Larson, senior manager of food licensing at The Coca-Cola Co., in a statement. "We know we'll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers."