Digital printing has come quite a long way just in the past five to 10 years and will evolve even further in the next five to 10. That means graphics on the sides of delivery vehicles are crisper and more visually stunning than ever before, enabling fleets to better communicate their brands’ identities and value propositions.
“The technology continues to evolve and get better, and along with that so does our ability to work with the pre-press on those files and our knowledge to make those work better and better,” says Katie Gillmore, national account manager for vehicle images provider Signature Graphics. “[It] used to be that these [images] might have been a little fuzzy, but now we’re at a point that the images are much more crisp. And there are a lot more options now with color matching to get colors that people want to see.”