“The world is your oyster” is often used as a metaphor to tell young people embarking on adulthood that they can do anything or go anywhere in pursuit of their dreams. More than 11,000 athletes are planning to head to Tokyo for the postponed 2020 Summer Olympics ― taking place from July 23 to Aug. 8 ― aspiring to earn a Gold, Silver or Bronze medal as a symbol of the highest achievement in their sport. The Olympics often are a springboard for inspiring people to exercise more and to eat and stay healthy as the international competition brings more awareness on keeping muscles, bones and joints in top shape.
Additionally, leading sports nutrition brands know that this year’s Games of the XXXII Olympiad are a great opportunity to promote their offerings. “[T]his includes the nutrients and ingredients that help build strong bodies for major competition as well as everyday living,” says Grace Harris, director of applications and business development at Hilmar Ingredients, Hilmar, Calif.