In the Hanna-Barbera TV special “Yogi’s Ark Lark,” Yogi Bear and numerous animals gather for a meeting to discuss the poor state of the environment and its impact on their homes. To flee the perils they are facing, the cartoons animals decide to leave their homes as they search for a new perfect home free of pollution and other environmental flaws. Through their journey, the animals find there is no perfect place and ultimately decide to return to their homes and clean up the messes there, thereby reclaiming their perfect homes.

In today’s fluid consumer packaged goods (CPG) market, where sustainability reigns supreme, many brand owners are taking the same proactive attitudes as the Hanna-Barbera animals when choosing the most environmentally friendly primary packaging option.