LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.
"Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function," said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America, in a statement. "Because we are committed to matching that demand with industry-leading innovation, we're thrilled to launch the LIFEWTR brand's first line extension, LIFEWTR Immune Support."