When consumption habits changed almost overnight at the start of the pandemic, beverage-makers, distributors, retailers and consumers alike all scrambled to adjust. In many cases, direct-store-delivery technology made the difference of whether beverage brands could flex operations to ensure there was ample beverage stock wherever it was needed.
“Those who use DSD technology … help representatives get in and out of accounts faster to audit their position, pricing on the shelf and space in the overall account to understand what’s turning quickly and the trends of all brands,” explains Tim Hamm, market director for beer, wine and spirits for GoSpotCheck Inc., Denver. “This has helped them stay ahead of out of stocks and keep displays, shelves and coolers replenished as product has flown out the door in unprecedented volumes.”