Mighty Swell adds Tropic Variety 12-pack to portfolio
Variety pack features 3 new hard seltzer flavors
Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.
The new Tropic Variety Pack (with a suggested retail price of $14.99-$17.99) is Mighty Swell’s first new variety 12-pack since its 2018 introduction of the Original Variety 12-pack, which features Blackberry, Cherry Lime, Watermelon Mint and Peach. An in-store campaign will invite consumers to “Tropic like’s it’s hot” with endcaps and signage promoting the new flavors.