Vegan consumers might have gotten the plant-based diet movement started, but demand has perpetuated thanks primarily to growing consumer interest in health and sustainability, experts say. As a result, plant-based foods and beverages are thriving.
In February, Chicago-based SPINS reported that the total plant-based marketplace is growing 29 percent year-over-year in natural enhanced and multi-outlets. This nearly doubles the 15 percent growth rate of the total food and beverage market, it stated.