Spindrift Spiked to debut in mid-April in 4 varieties
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
“When we entered the flavored sparkling water category, there were hundreds of brands, all made with ‘natural flavors,’ clear liquids, and no real ingredients ― leading to very few real options for consumers. In the hard seltzer category, we saw many of the same characteristics,” explained Bill Creelman, founder and chief executive officer of Spindrift, in a statement. “Spindrift Spiked breaks the hard seltzer mold: we feature simple ingredients, prominently on the front panel. The liquid has color like the fruit, huge dimension of flavor, plus no added synthetics or fillers.”