Hydrant announces Josh Allen as brand ambassador, investor
Company to add more partnerships this year
New York-based Hydrant announced that pro quarterback Josh Allen has been named the brand’s first ambassador.
Athletes in particular are prone to dehydration due to increased perspiration, making Allen a seamless fit for the partnership, the company says. In addition to maximizing hydration on and off the field and touting the product’s benefits in national media campaigns, Allen is an investor in the brand, further illustrating his passion in the space.