Often played at weddings, the 1979 No. 1 chart-topping hit “We Are Family,” by Sister Sledge declares “We are family, I got all my sisters with me, We are family, Get up everybody and sing.” Also keeping it “all in the family” are the four Yuengling sisters ― Jennifer, Debbie, Wendy and Sheryl ― who along with their dad, Dick, are leveraging six generations of brewing expertise while charting the continued long-term success of “America’s Oldest Brewery,” D.G. Yuengling & Son Inc.
Founded in 1829 in the coal-mining town of Pottsville, Pa., by Wuerttemberg, Germany immigrant David G. Yuengling, the brewery’s original moniker was Eagle Brewery, which debuted the iconic eagle and barrel icon on its labels to represent purity, quality and strength. These guiding principles have driven the independent and spirited nature of the Yuengling brewery and brand for more than 192 years, explains Wendy Yuengling, chief administrative officer.