Bottle designed by artist Ashley Price, known as Pinklomein
Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition hashtag #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. This is the second release in the GoghGirl campaign which celebrates the work of female artists and raises money for female initiatives with every bottle sold. The new bottle, containing Van Gogh’s classic 80 proof vodka, will be available at retail locations in select markets.
As the exclusive importer of Van Gogh Vodka, 375 Park Avenue Spirits Chief Executive Officer Jason Schladenhauffen shared that this initiative hits close to home for him. “The inspiration for this project was driven by all the amazing women I’ve been surrounded by throughout my life, most recently my wife and daughter, and my hope is that the #GoghGirl campaign will inspire women everywhere to feel empowered to overcome obstacles and celebrate life’s achievements. We knew it would be tough to find an artist to follow Kate Worum, our first #GoghGirl artist, but Ashley Price overdelivered on all of our expectations,” he said in a statement. “The label she developed appears to be in continuous motion and contains vibrant colors and several symbols, from the two women’s faces to the black stemmed plant and finished off with a moon as an ode to Van Gogh. Ashley was able to bring everything to life in such a creative and expressive way that we have little doubt that our consumers are going to struggle to find a place visible enough in their homes to showcase this masterpiece.”