Consumers desire to live a healthier lifestyle has penetrated a lot of beverage categories. Now that consumer trend is finding its footing in the U.S. beer market with the growth of non-alcohol beer. For the 52 weeks ending Dec. 27, 2020, the non-alcohol beer segment posted dollar sales of $188.2 million, a 37.7 percent increase, in total U.S. multi-outlets, according to data from Chicago-based Information Resources Inc. (IRI).
“Consumer trends around health and wellness, as well as drinkers seeking more mindful drinking occasions, are fueling the increasing popularity of non-alcoholic beer,” says Danelle Kosmal, vice president of beverage alcohol practice for Chicago-based NielsenIQ. “The large-scale launch of a few new national brands is fueling growth, but smaller non-alcoholic craft beer brands are also growing in popularity. While still small, non-alcoholic craft beer grew by 278 percent in the 52 weeks ending Oct. 24, 2020.”