With its ability to deliver consumers the taste of exotic brewing styles, imported beers have served as reliable segment in the U.S. beer market that helps deliver dollar sales due to its premium price point. However, imported beer also has become a key contributor in terms of volume performance.
“Imported beer and craft beer are the only segments projected to avoid volume losses in 2020, and even see gains through 2023,” states Chicago-based Mintel in its November 2020 report “Beer: Incl Impact of COVID-19 – US.”