Beer industry celebrates success of BEERS TO THAT campaign
Campaign champions beer position in celebrating life’s everyday wins
The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins. Now, BGI is calling everyone in the beer industry to the table and empowering them to build up the beer category through BEERS TO THAT.
After a successful launch in Austin, Texas, in 2019, BEERS TO THAT has taken the U.S. beer marketplace by storm with its nationwide digital media campaign, the associations say. Thanks to the support of brewers and beer distributors across the country, BEERS TO THAT can be found in on-premise and off-premise settings, on point of sale materials and all over digital media. Social influencers and digital content creators have connected with legal drinking age audiences and elevated beer’s profile.