Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. As defined in its circular making pillar, Pernod Ricard has committed to 100 percent of its packaging being recyclable, reusable, compostable or bio-based by 2025.
“Our Sustainability & Responsibility strategy sits at the heart of our business with circular making as a key pillar. Innovating in packaging is crucial to minimizing our environmental impact,” said Vanessa Wright, vice president of sustainability and responsibility, in a statement. “Like Absolut, Perrier-Jouët and Beefeater, all our brands are committed to this approach. This is about limiting waste and preserving our natural resources by reusing, reimagining, recycling and reducing, adopting a truly circular mindset.”