College alums know the value in sending an honorable tribute to their alma mater. For Belfour Spirits’ founder and professional hockey Hall of Famer Ed Belfour, his acknowledgement to the University of North Dakota hockey program and its fans came in the form of a Special Edition Straight Rye Whiskey.
An All-American goalie, Belfour led the University of North Dakota’s men’s ice hockey team to a national championship during his freshman year in 1987. That season subsequently catapulted his career in the NHL. But since 2014, Belfour has “been in the game” to establish his whiskey brand in the liquor industry. The company’s main “goal,” no pun intended, is to never disappoint its fans and buyers when distributing crafts of whiskey.