Amid a tumultuous 2020, the taste of coffee was a constant comfort for many consumers. Many workers still started their days with a hot cup of coffee on their walk from the kitchen to the home office, while others would unwind with a decaffeinated coffee at the end of the day. The big difference in coffee consumption in the past year has been where and how consumers are buying their coffee.
“At-home coffee consumption has increased dramatically during the last year as the pandemic caused cafés and restaurants to shut down or operate on limited hours,” says K.C. Kuder, marketing communications specialist at Synergy Flavors Inc. “To regain normalcy, many consumers opted to become their own baristas and learned to craft their favorite coffee beverages at home instead.”