The Super Bowl and TV commercials go together like an iced cold beer and some hot wings. Yet, after a year like no other, several beverage giants like PepsiCo, The Coca-Cola Co. and Budweiser chose not to advertise to ensure that they’re investing in the right resources during these unprecedented times.
A major advertiser for 37 years, Budweiser is sitting out the NFL’s Big Game for an unselfish purpose: to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.