The pandemic has uprooted many norms in the way of business operations. However, as steps advance to provide vaccine distribution to more Americans, hope is on the way. Within business ventures, it seems that global marketing leaders also are projecting an optimistic outlook for growth recovery in 2021.

As part of its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council surveyed approximately 200 CMO Council members across all regions worldwide. Through that survey, the organization found that 65 percent indicated plans to increase marketing spend in 2021. Twenty-four percent noted no expected change while only 10 percent plan to reduce their budgets.