Packaging transition based on millennial, multicultural demand
Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original.
The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs. With a 5 percent alcohol by volume in each 12-ounce serving, the slim cans will replace the current 12-ounce cans on-shelf. Heineken Original slim cans will be available at both on- and off-premise accounts throughout Florida.