Mtn Dew transports fans to the world of Mtn Dew Major Melon
John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.
The TV commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW twist. By counting the correct number of bottles appearing in the spot, one lucky consumer cash in on a life-changing prize of $1 million. The ad features WWE Superstar, actor and TV host John Cena, who will bring the larger than life flavor to fans nationwide.