Design pays tribute to the timeless elegance of VSOP, '80s and '90s music culture
Rémy Martin announced a limited-edition VSOP bottle inspired by the iconic design first commercialized in the ‘80s and ‘90s. The refreshed design with gold detailing pays tribute to the musical excellence of mixtape culture and invites a rediscovery of Cognac's timeless elegance, the company says.
The limited-edition packaging pays homage to the legendary sounds that stemmed from two influential decades in music. Throughout music history, the figurative beat of a city, neighborhood, or territory, have helped curate the unique sounds that come from that ground. The heart and soul of local communities created cultural movements that paved the way for future artists to innovate, while paying homage to their roots and the musical styles that came before them. Rémy Martin's own terroir, the physical ground of the Fine Champagne region in Cognac, France reflects the same quality of craft that can emerge from one distinct place. Rémy Martin's excellence is is the result of a harmonious collaboration of savoir-faire, terroir and time dating back almost 300 years, the company says.