Company’s partnership with CKBG marks first entry into RTD spirits category
Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.
Through the Molson Coors distribution network, Superbird will seek to expand distribution nationally, beginning with 10 new markets in spring 2021.