Castello del Poggio refreshes brand to elevate position in US market
Italian wine company taps drinks design specialist Denomination
Castello del Poggio, a brand of Zonin1821, announced a fresh rebrand by drinks design specialist Denomination to elevate its position in the U.S. market, and compete with challenger brands from within the sweet wine and Italian sectors.
Zonin1821, Gambellara (VI), Italy, approached Denomination because it wanted to address the new challenges it faces in the North American region and reassert itself as a market leader, it says.