Heineken 0.0 releases 12-packs in support of Dry January
Multi-pack available in select markets, national launch slated for March
To help support consumers during Dry January, Heineken 0.0 introduced 12-pack cans in select markets during the month, with a national launch slated for March.
“We’re picking up on the continuing trend of adults abstaining or reducing alcohol consumption, which we see as an opportunity to boost business during one of the traditionally slower months of the year,” says Chuck Boddy, senior brand manager at HEINEKEN USA, in a statement.