Weight-management motivated by health, not cosmetics
The start of the new year often will prompt consumers to add “take control of my weight” to their list of resolutions. However, the conditions brought on by the current pandemic are adding a completely new layer to this lifestyle trend.
“Consumer interest in weight management in the U.S. has increased by 112 percent since 2019, according to Spoonshot’s proprietary data,” says Kishan Vasani, co-founder and chief executive officer of Spoonshot, St. Paul, Minn. “In addition, around one in three product launches (30 percent) carry a claim linked to weight loss, based on our data.