Boxed Water Is Better, Holland, Mich., announced the launch of its flavor line with four naturally flavored varieties — Lemon, Blackberry, Cucumber and Grapefruit — hitting markets in the first quarter of 2021.
"Consumers who support our mission and love our design have passionately called for more flavors almost since our inception, and we are listening," said Boxed Water Chief Marketing Officer Robert Koenen in a statement. "Our flavor launch comes at an exciting time — when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. While everyone is talking about the 'new normal' we are working toward a 're-newed normal.'"