Many of us are more than ready to bid adieu to 2020. Although experts warn that COVID-19 is not in the rearview mirror yet, with a new vaccine on the horizon and consumers tipping more when dining in, there are some reasons for optimism.
When bars and restaurants were closed for on-premise dining, beer sales were down 33 percent and spirits were down 19 percent, according to Nielsen CGA’s BeverageTrak. Yet, sales data reveals higher check values. For checks with at least one beer, the value went from $43 to $50, while checks with one spirit rose 24 percent to $61 from $49 pre-COVID-19.