When it comes to enhancing the experience of beverage consumption, brand owners are mindful of the impact that packaging can have.
Whether drinking directly from the package or pouring into a glass, product packaging can affect pour consistency, temperature and even flavor profile. For ready-to-drink beverages, these factors help brands decide on aluminum or glass, plastic or carton, and more. But for cocktails, the glass size and shape of a beverage can truly make a difference.