In the 1946 Holiday classic “It’s a Wonderful Life,” George Bailey jubilantly asks soon-to-be wife Mary Hatch if she wants the moon. “You want the moon? Just say the word and I'll throw a lasso around it and pull it down.”
With a plethora of new products hitting store shelves in 2020, many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry.