Gancia unveils Prosecco Rosé D.O.C. in North America
New-to-market wine approved by the governing body for Prosecco D.O.C. appellation
Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.
"As the winery that introduced sparkling wine to Italy, it's fitting that we continue to demonstrate our spirit of innovation with Prosecco Rosé D.O.C.," said Scott Oliver, chief executive officer of Roust Americas, a subsidiary of Roust Group, in a statement. "Given the strong growth in both Italian sparkling wine and Rosé wine, we expect to see great interest as Prosecco Rosé wines start to appear on shelves and tables across the country."