Not a new trend, eCommerce’s growth has been evident for nearly a decade as the growth of technology has made shopping for anything, anytime from anywhere a part of daily life for many consumers. This year, however, the pandemic has influenced lifestyles and shopping habits, as many shoppers have enlisted eCommerce for their needs, including consumer packaged goods (CPG) consumables.
According to June 2019 survey data by Statista projecting for years 2015-2023, online retail sales accounted for 14.1 percent of all retail sales worldwide. With eCommerce continuing to grow at an increased rate between 4.1 percent and 6.2 percent throughout the past four years, Statista forecasts its global market share will increase to reach 22 percent in 2023.