Matthew McConaughey, Wild Turkey honor local activists
With Thanks annual give back campaign celebrates 4 selfless individuals
As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.
These small but profound heroic acts were recognized, as part of the Bourbon brand's With Thanks annual global give back campaign. Wild Turkey Creative Director McConaughey surprised these "local legends" with a virtual chat and rewarded them with a personalized token of appreciation to thank them for their efforts. Wild Turkey is releasing all four videos chronicling the surprises on its Instagram page.