Keg rollout initial launch in Texas with expansion in 2021
Dos Equis Lager, a brand of White Plains, N.Y.-based Heineken USA, now is available in a unique 5-liter draft keg format.
By expanding the draft experience outside of bars and restaurants, consumers can enjoy the experience of an ice-cold Dos Equis Lager in the safety and comfort of home, or anywhere beer drinkers gather. The new format will be available in Texas beginning in early November, with an expected rollout to additional markets in 2021. With consumers drinking more at home due to the COVID crisis, the 5-liter keg is an innovation timed to meet consumer needs while offering retailers an incremental sales and profit opportunity, the company says citing Numerator Insights Panel.