The catchy marketing slogans advertising dairy milks – including “Got Milk?,” “Milk, it Does a Body Good” and “Milk our Diet” — were designed to entice consumers to enjoy the dairy-goodness of milk. However, sales of dairy milks had fallen 22 percent from 2014-2019, states Chicago-based Mintel’s October 2019 “Milk and Non-Dairy Milk, US” report.
Yet, due to the pandemic, consumption of milk, coffee creamers and plant-based alternatives such as almond milks and oat milks by at-home workers and schoolchildren has contributed to stable growth for sales in the $16.3 billion dairy milks category. Additionally, milk sales generated a 7.8 percent increase in multi-outlets and convenience stores for the 52 weeks ending Sept. 6, according to data from Information Resources Inc. (IRI), Chicago.