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Home » Virtual holiday celebrations to feature varying beverage choices

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Beverage Beat

Virtual holiday celebrations to feature varying beverage choices

Bacardi survey shows 40% consumers plan to drink festive holiday drinks

October 29, 2020
Jessica Jacobsen
KEYWORDS cocktails / holiday beverages / virtual events
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With the holiday seasons upon us, many consumers are getting into the holiday spirit with decorations, treats and libations. However, the coronavirus pandemic is prompting many to alter how they plan to celebrate the holidays.

Bacardi USA, Coral Gables, Fla., surveyed more than 2,000 Americans about their plans to enjoy the holidays, while revealing what they will imbibing when it comes to their cocktail preferences. According to the survey, two-thirds of respondents are forgoing in-person gatherings, instead opting for virtual celebrations.

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