ABA highlights how modernization projects are advancing recycling efforts
Initial projects of Every Bottle Back aid Texas, Oklahoma and Wisconsin recycling infrastructure
The American Beverage Association (ABA), Washington, D.C., announced that the effort by America’s leading beverage companies to boost the recycling of plastic bottles saw the initiation of modernization projects in Texas, Oklahoma and Wisconsin. These projects will help more than 349,000 households recycle nearly 38 million new pounds of PET plastic over 10 years for remaking into new bottles, it adds.
The investments are the first three of nine initial projects that we have committed funding for under Every Bottle Back, a 10-year effort by The Coca-Cola Co., Keurig Dr Pepper (KDP) and PepsiCo to marshal the equivalent of nearly a half-billion dollars to reduce the beverage industry’s plastic footprint. The initiative will go toward the modernization of recycling infrastructure as well as help educate consumers on the value of 100 percent recyclable plastic bottles in several regions of the United States.