Marketing program offers shoppers chance to win Uber credits
Los Posadas, a holiday tradition for more than 400 years, brings family together in the days leading up to Christmas. Tamales, not an everyday meal, have long unified families by reflecting unique homegrown traditions. Now Tecate, in a retail promotion beginning in early November and running through December, is making an emotional connection with shoppers by pairing the Mexican Import beer with a tradition that reflects the Mexican American cultural heritage.
In a value-added component a voucher program offers shoppers a chance to win a $25 Uber credit to help get them home safely after enjoying Tamales y Tecates.