For those with children, providing adequate nutrition can be an adult’s nemesis. Whether it be picky palates, time limitations or financial budget constraints, parents are on the hunt for a healthy solution that kids will enjoy. Enter: KidsLuv. Ashi Jelinek explains that after having kids, she constantly faced challenges to provide the best food, drinks and supplements to keep them healthy and thriving.
“I found that I was searching for products that didn’t exist — especially around products that were zero-sugar and functional,” the founder and chief executive officer of The Luving Co. says. “This is what led me down the path to creating KidsLuv.”
Driven by a desire to provide healthy nutrition for her own kids as well as for other moms struggling with the same desire, Jelinek worked to develop a beverage for kids that offers a healthy dose of the things their bodies needed, without harmful sugars.