Because of the pandemic, experts in the prognostication business have noted that beverages that boost immunity will be in high demand. However, the proliferation of immune-boosting beverages doesn’t just affect the liquid, but also affects its packaging as well.
“Aging consumers who once regularly consumed 2-liter carbonated beverages are now more health- conscious and looking for food and beverages that contain more nutritional value,” says Henry Zhang, director of marketing and market intelligence of rigid packaging for Husky Injection Molding Systems Ltd., Bolton, Ontario. “This increased awareness has driven multiple changes to market offerings, whether it’s smaller packages or more varieties of functional beverages with infused vitamins, minerals and supplements. This requires packages to be designed and manufactured to better protect this sensitive content.”