Ocean Spray launches first national Hispanic marketing campaign
Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.
The national campaign, planned and executed by Ocean Spray's media agency, KWG Advertising, includes TV, digital, social, radio, in-store as well as a unique branded entertainment partnership with Univision for a bi-weekly gamified segment on the network's top-rated Despierta América morning show.