Eat your fruits and veggies” is advice that has been echoed for decades. Although meats and protein also are represented on the dinner plate, protein has drawn attention for its nutritive properties. As agencies such as chooosemyplate.gov recommend those ages nine and older eat 5-7 ounces of protein foods a day, more consumers are turning to protein drinks to satisfy that recommendation.
Yet, as protein fortification proliferates, beverage-makers are sourcing protein from a diverse set of ingredient markets.